Be the opposite of AI

Be the opposite of AI.

Have you seen these promos?

"No more spending hours designing slides; create visually stunning presentations with AI in just seconds!"

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👉🏼 If you care about accuracy and facts...

👉🏼 If you care about authenticity and human connection...

👉🏼 If you care about being known for your own thought leadership and unique perspective...

Please be the opposite of AI.

Natalia Sanyal wrote this last week as one of her two top marketing trends for humanity-first businesses in 2024: "With AI-generated content taking over our feeds, humanity-first businesses seemed more motivated than ever to show their audience that their content is human-generated and anything but generic."

Creating an effective presentation requires more than just feeding some text into an AI app. And your presentation is more than just slides.

Before you can make slides, you need content. How do you create content for your presentations?

By figuring out who your audience is and what they need, want and care about so you can solve their problems using your expertise and experience.

AI is absolutely helpful in brainstorming, organizing, and even structuring a presentation.

But you still need to personalize it with your own voice and your own ideas. You need to create engagement and collaboration with the participants to help them learn and apply what you're teaching.

Otherwise, you just end up saying and doing what everyone else is already saying and doing. And sure, if you don't care about being generic, have at it. 

Jar of rocks? Starfish story? I asked ChatGPT for additional examples of overused presentation stories and it added the boiling frog story and the bamboo tree story, along with "Einstein’s Definition of Insanity," which Einstein never even said. Which somehow doesn't keep generic presenters from using it over and over.

And then, of course, you have to deliver these ideas physically, in a room or on a screen. AI certainly can't do that for you. It's up to you to bring the human touch, the emotional connection, the humor, and your one-of-a-kind point of view. 

AI is a great tool. I LOVE it. I use it all the time to help me cut short some of the brainstorming time with my presentations. And it can definitely help me round out some of my ideas, clarify and condense some of the things I want to say.

But it's no substitute for my own thought leadership, lived experience, personal examples, stories and experiments.

If you want to create a relevant, practical, useful, engaging presentation that is meaningful and memorable for your audience, AI is not gonna cut it. 

And any presentation you create "in seconds" with AI is probably gonna be junk. Like these images I made to try to illustrate this post.

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