The one thing you can do to be a better speaker...

If there's one thing that will make you a better speaker...

If there's one thing that will make you a better networker (both online and in-person)...

If there's one thing that will make you a better businessperson, it's this:

Show interest in others.

It's a free gift of yourself, your time, your attention, that you give someone with no expectation of reciprocity or repayment. Why would you want to do this?

1. Audiences respond better to someone who doesn't come across like a diva.

You can't stand on a stage and talk about how brilliant you are, or all the famous people you know, or how spectacular your product or service is, and expect rave reviews. Your audience wants to know you're a real person who's been in their shoes, or at least can relate to the problem they are there to solve.

2. Clients and customers want to know you're paying attention to their needs.

If your product is a square peg and your client is a round hole, no matter how hard you push or insist, there will not be a good fit. Your client will look elsewhere until they find the round peg.

3. Prospects want to know "What's in it for me?" not how many ingredients are in your magic potion.

Your potential customers aren't interested in the minute details of your product; they just want to know how it's going to make their life better. They just want to know how what you know can help them.

Are you one of those people on Twitter who thinks you're doing a public service by constantly promoting yourself, your tips, your product, but never has a real conversation with anyone?

Are you one of those people at networking events whose goal is to give out as many business cards as possible, but never takes a few minutes to find out who you're actually talking to?

Are you one of those people on Facebook who constantly complains and gripes about the people and situations in your life, but never responds to others' personal stories?

*Okay, maybe we're all one of those people from time to time. But.*

If you want to get more business...

If you want to get more speaking engagements...

If you want people to want to be around you, period...

You have to show people you care about them. That's it. There's not one single thing that's more effective or more important.

What do you think?

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