Prepare for an interview

The phone rings. It's a journalist who wants to ask you a few questions for a story she's writing. You, flattered, take the call and flub your way through the questions, because off the top of your head, you can't think of your elevator pitch or a single talking point about your business or product. Oops!

Now try this. The phone rings. It's a journalist who wants to ask you a few questions for a story she's writing. You, flattered, say, "Can I call you back in five minutes?" The journalist says yes and gives you her number.

You sit down at the computer or open your file drawer and pull up your marketing documents, your bio, your website, your blog, and anything else you can think of to have the information you need at your fingertips.

You look over your main points that you want to make sure to cover. Look at your mission statement, go over your professional introduction (aka "elevator speech"), and take a couple of deep breaths.

Now, when you call the journalist back, you are ready to give an interview! (Even better if you can get her to e-mail the questions to you first!)

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