What's in it for them?

I feel like I've been saying this a lot lately, and in a lot of different places, but not yet on this here blog.

Today, I had two separate people ask me, basically, "is it okay if I just do this?" One wanted to know if she absolutely had to make an effort to project her voice when speaking, because it doesn't feel natural. Another said she likes to fly by the seat of her pants and "be herself."

Well, if you've been reading my blog or website (for example, here and here), you know that I'm all about being yourself!

However, your primary responsibility is to meet the needs of your audience. If you can't be heard because your voice is too soft and you don't have a microphone, or if you fly by the seat of your pants and don't come prepared, you are shortchanging your audience, and no amount of "being yourself" will save the situation.

So I want to encourage you to continue sharing your true, authentic self with your audience, in all your quirky glory, but make sure their needs are being met first and foremost. Always ask yourself, "What's in it for them?" before you make any decision. If it's not serving the audience, don't do it.

____________________________________________________
On The Everything Page you'll find everything you need to build visibility, credibility and influence through engaging presentations that move your participants into action: freebies, low-cost products and courses, and 1:1 coaching!