Talk to your audience as though they owe you money

Here's a funny quote from the Dale Carnegie book mentioned previously:

"Draw yourself up to your full height and look your audience straight in the eyes, and begin to talk as confidently as if every one of them owed you money. Imagine that they do. Imagine that they have assembled there to beg you for an extension of credit. The psychological effect on you will be beneficial."

This reminds me a little of the "imagine the audience in their underwear" rule, but not quite as ridiculous and a little more fun. :-)

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