Product/service pricing online

I took a leap a few months ago and posted all my rates on my website. I had heard both pros and cons about this practice.

Pros: Everything is up front, what you see is what you get, no need for people to go through extra steps to contact me about my pricing.

Cons: The obvious - some people see fees and freak out before they have a chance to talk to me and find out how I can help them.

Personally, I hate going to a website, looking at all the product or service information, and then having to fill out a form for someone to call me about pricing.

First of all, I do not like to waste my time on the phone with salespeople. Second, I really hate to take the time to talk to a salesperson only to find out that the product or service is astronomically out of my price range.

I feel resentful that I had to spend so much time inquiring about something that, had I been able to glimpse the prices online, I would have known I couldn't afford. In two seconds.

People don't like talking about money. Posting rates also takes care of that discomfort, although payment, when it's due, what forms I take, and so on will still come up. Maybe making that first step easier for people helps.

So, going with my own gut feeling about this, I posted my rates. I'm curious to hear other opinions on this. Am I taking a huge risk by posting my fees? Or do you appreciate businesses who are upfront with you about what their products and services cost?

I will say this: I've gotten more clients since my rates were posted. Coincidence? I have no idea.

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